A long time ago in a galaxy far, far away…

Or in 2013 to be exact, Salesforce acquired the arguably fledgling marketing automation product known as ExactTarget. Since renaming to Marketing Cloud and rolling this into the Salesforce family, Salesforce have introduced and refined their Marketing Cloud Connect managed package, which allows for integrating Marketing Cloud with Sales & Service Cloud CRM.

Along with improvements to this integration have come many overall improvements and additional features. One such improvement has been with the MobileConnect product, under Mobile Studio. Unfortunately however, integration between Sales Cloud and the MobileConnect side of Marketing … Read more